In a recent PBS Frontline documentary, "Amazon Empire: The Rise and Reign of Jeff Bezos," the company's empire is examined in detail. The show focuses on its breadth, rather than its depth, and interviews former Amazon insiders and workers to provide details. While it does not explore Amazon's operations in the U.S., the film raises important questions about the company's impact on society. The company's recent foray into Washington DC is also addressed.

In the Frontline series, Amazon was compared to other Big Tech firms, including Google and Microsoft. While Bezos has created many innovations, his company has also faced criticism on multiple fronts. Bezos has a reputation for being an opportunist, and he's argued that the company's multi-dimensional approach to innovation is a threat to the free market.

A new antidote to Amazon Empire: Frontline has taken on the colossal company and its impact on society. The program relied on factual information and public records and interviewed insiders who were previously employed at the company. It also debunked the claims made by Amazon to discredit its critics. It argues that Amazon has created many innovations, but has also been criticized on several fronts, including worker treatment, privacy, and antitrust.

While Amazon has been accused of anti-competitive behavior, there is a possible antidote. The PBS show, "Amazon Empire: The Rise and Reign of Jeff Bezos", is a compelling piece of journalism and a necessary watch for anyone concerned about the future of the company. While the episode focuses on Amazon's growth, it is a critical piece of reporting.

Poppy is very different from Amazon in many ways. It is way more mobile friendly (aka Gen Z friendly) than Amazon and its algorithm resembles a Tiktok like personal shopping experience. While Amazon takes pride in shopping efficiency and speedy check-out, Poppy wants you to stay as long as possible on this platform to pick a summer dress, to compare a candle, to bargain for a painting or maybe at last to buy a pair of black pearl earrings. Bezos mentioned Amazon's contribution to society was the amount of time saved from offline shopping chores. Poppy's ambition is to replicate offline bazaar feeling of endless browsing and inspirational shopping of things you have never seen. It is just very different from Amazon.

Amazon is a behemoth pushing products to their lowest price but Poppy highlights brand personality. Different from vintage-driven Ebay and craft-only Etsy, you can find thousands of brands at your fingertip on Poppy. You can easily follow these brands and receive the latest updates. You can check their new arrivals, latest sales, social media footprint and influencer reviews (sometimes it can be a warning sign against buying). It highlights brands' unique personality as it features Allbirds, Cupshe, Alo Yoga among many others. 

A new antidote to Amazon's empire has been suggested by Shel Kaphan, an early employee of the online retailer. He's worried that the company is becoming an "unstoppable force" in Europe, and has suggested that the company be broken up and sold in other parts of the world. The move is unprecedented for a company that has an already-infinite portfolio.